Devin Booker announced on 18 Jun that he will wear No. 15 for the 2024‑25 season, prompting a sharp price drop on his former No. 1 jerseys at major retailers.
What triggered the jersey price cut?
The Phoenix Suns’ all‑time leading scorer chose No. 15 to honor his father, former college star Melvin Booker, who wore the number at Missouri in the early‑1990s. As soon as the number change was confirmed by The Arizona Republic on 17 Jun, retailers slashed prices on the No. 1 jersey. Nike’s 2024‑25 City Edition Swingman fell from $120 to $49.99, while the Fans Edge Black Fastbreak Statement Edition dropped from $79.99 to $55.99.
How much are the new prices?
Hibbett Sports listed a Nike NBA Swingman at $57.98, down from $120. The NBA Store’s Fast Break Icon Edition stays at $79.99, and the Nike Valley City Edition Swingman now costs $90.97, reduced from $125. Even the Jordan Brand Black Swingman at the Suns Team Shop is $99.99, a $24.99 discount. These figures reflect a coordinated effort to move inventory now that the No. 1 jersey is no longer the primary option for fans.
What do the sales numbers show?
Hibbett’s website graphic, captured on the morning of 18 Jun, reported that 17 No. 1 Booker jerseys had sold that day, with eight more viewers in the previous 12 hours. Booker’s jersey ranked 13th in overall NBA jersey sales for the 2025‑26 season, trailing only Stephen Curry, who led the list. The shift in jersey numbers could reshape the sales hierarchy as fans adjust to the new branding.
Why does the number change matter for Suns supporters?
Beyond the sentimental tribute to his father, the switch signals a fresh chapter for Booker’s career. He wore No. 15 when he helped Team USA capture two Olympic gold medals, linking the number to his international success. For Suns fans, the new jersey offers a chance to own a piece of that legacy at a lower price point, while the discounted No. 1 options provide a budget‑friendly alternative for collectors.
What’s next for the jersey market?
Retailers are likely to monitor demand closely as the season progresses. If the No. 15 jersey gains traction, we could see further price adjustments or limited‑edition releases. For now, the discounted No. 1 jerseys present a timely opportunity for fans who missed out on earlier releases. Keep an eye on the Suns Team Shop and major outlets for any upcoming promotions.
Devin Booker’s number change on 18 Jun reshapes both his personal brand and the merchandise landscape, offering fans fresh options and a glimpse into the next phase of his Suns tenure.